Transformational Studio
Main Office

Utrecht / The Netherlands
+31 6 128 044 30
carola@transformational.studio

South Europe Office

Madrid / Spain
+34 6 387 960 35
alberto@transformational.studio

We are all transformational co-designers

Mobilising hearts and minds to get real commitment is essential to making transformation happen.

We have worked across industries, across cultures and across disciplines. And from this we know that all transformation is experiential.

The only way to make sense out of change is to plunge into it, move with it, and join the dance.” – Alan Watts

Transformation starts with strategic commitment and is sustained by the drive and belief of those who co-create the transformation. It takes a transformational mindset and a hands-on approach to bring about the change we want to see in the world by becoming transformational agents.


About us

Carola Verschoor
Founder & Chief Creative

Carola is the founder and chief creative at Transformational Studio. As a business designer she integrates decades of industry practice, design-driven methods and innovative approaches into participative, interactive and provocative consulting services. Her aim through her practice is to (r)evolutionize change in a complex world and help embody the transformation we wish to see in business today.
Carola has a track record of more than 25 years working across industries, developing teams and delivering successful innovation.
She is a much sought public speaker and thought leader on the topics of innovation, strategy, creativity, transformation and (service) design for business. Carola is the author of Change Ahead, which is recognized as a leading book on the emerging practices in the domain of business strategy, research and design.

Alberto Barreiro
Partner & Chief Strategist

Alberto Barreiro is a Strategic Designer focused on making the transition irresistible towards a more sustainable, conscious, and responsible way of understanding businesses and creating value. In this manner, we can leave our world slightly more beautiful, meaningful and kinder than we found it. In the past 20 years, Alberto has worked internationally as an artist, designer, business consultant and media executive. He has collaborated with diverse global brands and launched various initiatives in digital media and experience design.
He is actively engaged in higher education on design for business, across different platforms and institutions such as the Universidad Complutense de Madrid, the Miami Ad School and the IE Business School, where he is a professor to master degree students on topics of CX, human-centric design and competitive social transformation.


Bespoke teams

Diversity is our strength. Transformational Studio works with an ecosystem of talent that includes experienced innovators, designers, former senior managers and directors, entrepreneurship experts and creatives. A mixed pool ofchange makers, pioneers and believers in creating meaningful business, relevant innovations and transformational solutions.

Each project team is formed around the project requirements and thus is unique to each challenge. We strive for complementarity of skills and bring many years of experience into each individual project.


Articles and sound-bites

Transformation is ongoing and so is our thought process which we love to share on our blog, through publications and in our podcast. You can also find us across different platforms and stages, sharing our views on transformation design.