Carola is the founder and chief creative at Transformational Studio. As a business designer she integrates decades of industry practice, design-driven methods and innovative approaches into participative, interactive and provocative consulting services. Her aim through her practice is to (r)evolutionize change in a complex world and help embody the transformation we wish to see in business today.
Carola has a track record of more than 25 years working across industries, developing teams and delivering successful innovation.
She is a much sought public speaker and thought leader on the topics of innovation, strategy, creativity, transformation and (service) design for business. Carola is the author of Change Ahead, which is recognized as a leading book on the emerging practices in the domain of business strategy, research and design.

Alberto Barreiro is a Strategic Designer focused on making the transition irresistible towards a more sustainable, conscious, and responsible way of understanding businesses and creating value. In this manner, we can leave our world slightly more beautiful, meaningful and kinder than we found it. In the past 20 years, Alberto has worked internationally as an artist, designer, business consultant and media executive. He has collaborated with diverse global brands and launched various initiatives in digital media and experience design.
He is actively engaged in higher education on design for business, across different platforms and institutions such as the Universidad Complutense de Madrid, the Miami Ad School and the IE Business School, where he is a professor to master degree students on topics of CX, human-centric design and competitive social transformation.